The journal

Everything about online trust.

Fake reviews, e-reputation, the psychology of buying: we break down what makes, or breaks, trust between customers and businesses.

Fake reviews: the invisible industry skewing your purchases

Star farms, throwaway accounts, ratings sold by the kilo: inside a billion-pound underground market, and how proof of purchase ends it.

Proof of purchase, photos on reviews, pricing: on both the consumer and the business side, here is where the two platforms really diverge.

A one-star review isn't a disaster, it's an opportunity. Here's how to turn a disappointed customer into an advocate, in five steps.

The brain loves proof. Backed by research, we explain why the “Verified purchase” badge radically changes the buying decision.